Blogging For Your Shop

How Auto Body Shops Can Pull in Customers by Blogging

Search Engine Optimization Help

Whether you are promoting and advertising a local business or a national corporation, you want to be on Page 1 of Google. Over 90% of traffic coming out of Google is produced by the first page of results, so Page 2 simply is not an option. Thankfully, blogging increases your online presence, backlinks, and helps in a variety of other ways to increase your organic reach and land near the top on search engines. This means more people see you, and more people will come in.

Today’s Customers Become Ambassadors

One of the most effective benefits of having a blog is the fact that you can make easily shareable content to post on your social media pages. The secret here is to ensure that your information is actually handy. If you sell swimming pools, a nice blog post titled, “Everything You Need for an Amazing Summer Vacation” would likely do well for your company. If a blog post is effective your followers will share it, and this equates to more eyes on your content.

Showcase Yourself as an Industry Thought Leader

Blogging is a model of inbound marketing, and this means customers are in essence seeking you out as opposed to you going after them. If they are looking for information and find it on your small enterprise blog, you suddenly become a knowledgeable resource for them. This can set you up as a sector thought leader, and people are far more likely to do business with someone they trust than someone they do not even know.

Just like social media marketing, blogging is becoming less of an option and much more of a necessity. Don’t get left behind.


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