In House Reputation Management

3 Strategies For In-House Reputation Management

Every company receives negative comments on their social media pages, but erasing customer complaints is not the correct way to handle them. Instead of dusting them under the rug, publicly acknowledge the upset customer and strive to correct the issue they faced. This way all of your consumers will see that the company really cares about their 100 % satisfaction, and this is great marketing alone.

Create a Large Online Presence

While setting up a page on the internet is helpful in quite a few ways, reputation management is one of the most essential things a business can do. When a prospective customer is hunting for a local business by name or industry, you don’t want them to see websites with damaging reviews. This can be minimized by setting up pages on Facebook, Twitter, Google, and Yahoo Local. Since fewer than 10 percent of Google users move forward to the second page of results, having several relevant corners of the web assists in bumping negative sites to the dark recesses of Page 2.

Monitor the Company Name and Products

One of the biggest factors of reputation management is what folks are finding online. Thankfully, a business owner can sometimes track this as fast as people are discovering it. By simply heading over to Google and doing a search on the company name or its branded product, a business owner can see what exactly others are noticing about their company. Additionally, it is easy to set up Google Alerts which informs you of new mentions with certain keywords, such as the company name. If something negative comes up, corrective actions can be started.

Be Transparent on Social Media

A number of companies make the blunder of eliminating negative mentions from their social media pages. In reality, they should be contacting the angry customerin whole view of the public. When others experience a company striving to right a wrong they already know that the business actually really cares about its customers.

Marketing can only do so much when a company’s reputation is tarnished. Reputation management, however, can turn your business in the best direction.


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